HQ Loves: Joico Color Endure Violet Sulfate-Free Shampoo

Blondes may have more fun… but trust Joico, they have a lot more fun when their icy color stays sassy not brassy. The Shampoo has a counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

£12.95 - 300ml

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