New in: Joico Color Balance Blue Shampoo

Joico decided to leave brassy to the band, and give the “Sombré Set” (their new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico’s true-blue formula colour-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that’s been chemically lightened. Bonus: It preserves 89 percent of your precious hair-colour for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?

This shampoo is the perfect choice for naturally dark brunettes with salon highlights as it will preserve your colour inbetween salon visits. 

Simply massage into wet hair and allow the shampoo to absorb for three to five minutes, then rise. Then repeat the process two to three times per week, alternating with your regular shampoo. 

£15.50 - 300ml

For more information or to purchase please click here or alternatively call our friendly sales team on 01543 670717.